About Nicole

Nicole LeBlanc is a manager of content design at Zillow. She leads a team that spans buying, renting, managing rentals, and growth. With over a decade in the field, she’s scaled content systems, built high-performing teams, and crafted strategies that make complex user experiences feel effortless (or at least far less frustrating).

Before Zillow, Nicole shaped product narratives at Meta, Lyft, Wealthfront, and State Farm, tackling everything from financial automation to marketplace safety to AI-driven content. Along the way, she’s driven adoption in the millions, reduced error rates to near-zero, and even holds a utility design patent (because why not add inventor to the résumé?).

A champion of operational excellence and team growth, Nicole designs content systems that improve productivity while keeping quality standards high. She thrives at the intersection of structure and creativity, helping leaders balance massive scope with strategic focus.

When she’s not building the future of content at Zillow, she’s probably refining a delegation matrix, solving content mysteries, or wondering if she’s actually a human CMS. (Answer: still probably.)