Nicole LeBlanc is a Manager of Content Design at Zillow, where she oversees a team working across Buying, Renting, Growth, and Rentals Enterprises (experiences for landlords and property managers). With more than a decade in content design, she’s built high-performing teams, developed scalable systems, and found ways to make even the most complex user experiences feel intuitive (or at least a little less frustrating).

Before Zillow, Nicole tackled content challenges at Meta, Lyft, Wealthfront, and State Farm—helping users navigate everything from digital ads to financial automation to roadside assistance. Along the way, she’s launched products used by millions, reduced error rates to near-zero, and even landed a utility design patent.

Nicole thrives at the crossroads of structure and creativity, always looking for smarter ways to scale great content. When she’s not deep in strategy, she’s wrangling her inbox, fine-tuning the art of delegation, or contemplating whether she’s slowly turning into a human CMS. (The answer is yes.)